Think about how your character does or does not conform to the broader culture's expectations of sex, gender, and sexual behavior.
The slutty lollipop princess image is from Hasbro's current (2013) version of the classic game Candy Land (for ages 3+):
"Daddy, I Want to be a Slutty Lollipop Princess!"
"No son, not until you're potty trained."
Okay, that conversation never happened. But this one did:
"Daddy, She's pretty."
"You think so?"
"Yes."
My daughter wasn't referring to Princess Lolly (above), but rather, the current Candy Land's Princess Frostine:
"But Lydia, look at her eyes. Don't you think her eyes are a bit far apart and her lips are a bit weird?"
"She's pretty."
"She injected a chemical into her lips with a needle. It's called Collagen and it's poisonous."
"Oh."
"She'll die horribly from the poison and other people will then take her toys."
"I understand. Dad, can I have her magic wand?"
"Yes, I'll buy you one tomorrow at Target."
Okay, so the second half of that conversation never happened either (though my daughter does indeed possess a magic wand that I bought for her at Target). But the first half did.
Now to be serious:
Implicitly offering Lolly and Frostine as role models for 3-year-old girls (aimed at the mass-market suburban toy store crowd) while simultaneously hectoring older kids and adults about sexual and gender stereotypes (in the manner of the most humorless and ideologically puritanical sociology textbook) is about the most cynical thing I've seen in a long time.
Okay, I've seen a lot of cynical things recently, but still.
As some of you know, I can be fairly accurately characterized as a social conservative. A close friend--a social liberal--agreed with me about Lolly and Frostine (liberal feminists and, say, conservative Christians can unite on that, I think), but she made the point that Hasbro is a large company, different people are responsible for writing different games, etc. etc.
Not good enough.
There are people in the company that vet all these games concerning these sorts of issues.
Tailoring the message is a cynical calculation. Nothing more and nothing less.
Hasbro is beneath contempt.


